Life Lately - editorial. Exploring the rythm variations of our lives.
Life Lately is a collaborative project with Anne Elizabeth Voortmeijer, a senior student at Polimoda. With Life Lately, the ultimate goal is to capture the contrast between the human instinct for calm and slowness and the chaotic frenzy of today's world.
Life Lately and the contrast of the daily routine
Life Lately is a multimedia project created in collaboration with Anne Voortmeijer, a final-year student at Polimoda. The project aims to capture the stark contrast between our innate human desire for tranquility and the relentless frenzy of the modern world.
The project speaks two distinct languages: the imagery conveys a sense of calm, reflection, and a human-centered pace of life. In contrast, the video (below), building to a crescendo, exposes the frenetic rhythm to which our lives are subjected, mirroring the inescapable busyness of contemporary living.
Life Lately delves into the consequences of this imbalance on our natural inclinations and the direction in which contemporary culture is leading us. The project prompts us to reflect on the importance of disconnecting from the constant buzz and seeking equilibrium between personal needs and external pressures.
Credits:
Project: Société Anonyme x Anne Elizabeth Voortmeijer
Art direction: Anne Elizabeth Voortmeijer
Photography: Jacopo Billie, Andrea Lambardi
Video: Jacopo Billie, Andrea Lambardi
Styling: Anne Elizabeth Voortmeijer
MUA: Madhu Malathi
Set assistants: Federico Pozzi, Pietro Binda, Emilia Mincolelli, Ginevra Pesenti
Casting: Vittoria Mengoni, Pietro Binda, Pietro Priolo, Gezabel, Mayo, Emilia Mincolelli.
