Société Anonyme is an independent concept store founded in Florence in 1999 by Massimiliano Giannelli, dedicated to research in contemporary fashion. Inside the store, international designers, independent brands and established labels coexist within a carefully curated selection.
The name is a tribute to the New York gallery Société Anonyme founded in the 1920s by Marcel Duchamp and Peggy Guggenheim, created to promote new forms of artistic expression. With the same spirit, the store positions itself as a space open to experimentation and dialogue between creative languages.
Located in the Sant’Ambrogio district, historically one of Florence’s artistic and literary crossroads, Société Anonyme reflects the area’s bohemian spirit. Its contemporary character, inspired by Northern European aesthetics and an underground attitude, defines a space open to experimentation, define a space open to experimentation, naturally suited to hosting events, parties and vernissages.
Alongside its selection of brands, Société Anonyme also develops its own collections through Société Anonyme Créations, a Made in Italy line that reflects the same vision of the store: attention to materials, garment construction and a contemporary, essential aesthetic.
More than just a store, Société Anonyme is an independent space where fashion becomes research.
Monday 3:30 PM-7:30 PM Tuesday-Saturday 10:30 AM-7:30 PM
