Société Anonyme Rackzine, Issue 1
This is a new project.
Once a month we will present to you new collecions, new collaborations or new upcoming projects that orbit around our company. In this first issue we talk about us - Société Anonyme - as a brand, a store, a philosophy. We hope you will like it :)
Credits: Nerea Fernandez Maucioni (editor), Ginevra Zoe Giannelli and Massimiliano Giannelli, Nerea Fernandez Maucioni (photography and videos), Riccardo Chimenti, Gemma De Riso, Jaime Garcia Dask, Emma Giannelli, Arket Merdanay (models). Special thanks to our boss Massimiliano Giannelli and our Staff guys Bas, Marco, Angelo and Riccardo to make Société Anonyme much more than a store.
DADA MOVEMENT, JAPANESE MINIMALISM AND UNDERGROUND EUROPE
Société Anonyme's origin is Dada - thus we present as a store, a rather transversal brand selection. The concept of beauty in all its facets is one of our main criteria and it naturally forces us to look beyond one set aesthetic and embrace multiple directions.
We like to get in tune with different brands and take inspiration from their different philosophies and what they convey through their aesthetic. This year we shot some of our favorite looks, within our favorite scenery: Sant'Ambrogio, the Société Anonyme neighborhood.
The Société Anonyme brand is a melting pot of different impulses and references. Besides taking inspiration from the Data Movement we mix Japanese minimalism and volumes with influences from the northern European underground scene, as well as a French effortlessness and the LA skate-culture. Our brand is entirely produced in Italy with the Florentine surroundings.
We are currently working on new projects regarding our brand which we will share with you in the future.
