Denim Family: Société Anonyme, Issue 3
On this third issue we talk about the modern reinterpretation - signed Levi's® Made & Crafted® - of the Denim Family Collection launched during the 50s.
What also makes this collection important is its historical significance.
Infact, the Denim Family Capsule of 1954 marks the beginning of a new face of denim: from a work fabric aimed solely at men, it becomes a casual, everyday fabric that the whole family can wear.
We’re so excited to announce that the collection will be launched in our store on Wednesday 2nd March from 11.00 to 19.30.
We’re looking forward to seeing you in store on Wednesday!
LEVI'S® MADE & CRAFTED® DENIM FAMILY CAPSULE
Levi’s® Made & Crafted® is launching its new Spring 2022 Capsule Collection.
The collection will be presentend on Wednesday, March 2nd 2022 at the Societè Anonyme store in Florence.
In occasion of this event we are dedicating the third issue of our monthly magazine to the brand which is synonymous with Jeans.
Levi’s® Made & Crafted® was first launched in 2009 as an elevated sub-collection of Levi’s® jeans and apparel that references the past and connects to the future – mergening baselines from the brand’s archive together with artful costruction techiniques and a premium fabric.
The collection of course focuses on denim apparel crafted with impeccable quality and attention to detail.
The new capsule collection is a modern remake of the Denim Family Line which was first launched in 1955.
During the 50’s denim had obtained a new appeal as leisure fabric and crossed the line from workwear into the world of casual attire.
The design team at Levi’s® took the iconic collection that marked a turning point in the past and reinterpreted it with premium fabrics and genderless design.
