Société Anonyme SUNNY, the new line signed Société Anonyme

On the occasion of the FW24 launch, Société Anonyme Créations adds another aesthetic facet to its collection, creating a new line that encapsulates our passion for the outdoors, board sports, nature, and the beauty of peaceful contact with it.

Its name is Société Anonyme SUNNY and, through a cozy mood with loose fits, it aims to convey this completely natural connection with such contexts

Maison Margiela Societè Anonyme Issue 2

About Société Anonyme SUNNY

Société Anonyme Sunny aims to be that collection that, even before you put it on, simply by touching it, makes you feel better and immediately transports you to a cozy dimension where the daily rhythm slows down. The scenes that unfold when you look at it are summer mountain cabins, cool skaters of all ages ready to try new tricks with their trusty companion, and a light hike in the woods.

'Sunny' is primarily a men's line where baggy denim alternates with oversized plaid shirts and cropped sweatshirts with dropped shoulders. Long-sleeved t-shirts with a relaxed fit are certainly not missing. As is our custom, the collection is entirely produced and manufactured in Tuscany, near Florence

The collection's logo perfectly reflects the atmosphere it aims to evoke. A sun. Embroidered on the heart-side pocket of the shirt and on the back pocket of the pants, and printed on the t-shirts. The original Société Anonyme Créations logo is transformed, reduced to its essentials, giving life - thus - to the SUNNY logo, with all the depth and nuances of meaning it contains.

The collection is now available in-store and online. Discover more by clicking this link.

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